Empowering successful business owners and dynamic founders, CEOs and senior executives – supporting companies from startups to global players with thousands of staff.
We specialize in helping innovative leaders achieve their strategic goals by optimized personal and team performance.
Ged Parton, Founder & CEO
- Profile: Entrepreneur, CEO and divisional CEO roles for over 20 years. Responsible for units from $50M to $1Bn. Software and services expert. Participated in over 30 M&A processes and associated integrations. Led fund raising, sales and acquisitions
- Soft skills: Attended leading Business Schools programs on leadership, coaching, mentoring,
facilitation, emotional intelligence and well-being - Expertise: in start-ups, build and buy, and scaling organizations
- Experience in scaling challenges; raising funds; buy and sell side M&A; building teams nationally and across countries and cultures; growth through enterprise, transactional and SaaS selling; growth by Enterprise Customer Plans; growth by M&A and associated integrations
- Qualifications:
- MA, University of Oxford
- Accredited Executive Coach (Center for Executive Coaching)
- Accredited PXT Select, Profiles Sales Assessment, Profiles Managerial Fit
(Summit Assessments) - Accredited Genos Emotional Intelligence Assessments
(Genos North America)


Our Purpose
To help people move forwards by considering options, making active choices and taking the initiative.

Our Mission
To help our clients make measurable improvements that boost their performance and get them where they want to be.

Our Promise
We are more than just coaches, facilitators and consultants. We are partners, collaborators, cocreators and problem-solvers. We combine rigorous analysis with formal process and practical solutions, and we deliver results that create personal and business growth. We believe that every behaviour, habit and style can be iterated and improved through observation, reflection and redirection.
